451 research

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The Rise of Original Content - Amazon vs. Netflix
By 451 Alliance

A recent ChangeWave Streaming TV survey of 1,450 North American respondents shows further momentum for original content - both as a reason to pay for streaming TV and viewership across the major platforms.   Read More

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Encouraging Wider Adoption of Digital Wallets
By 451 Alliance

451 Research recently surveyed 4,022 primarily North American consumers on their attitudes and preferences toward digital wallets.   Read More

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The 451 Alliance Weighs in on the 2016 US Presidential Election
By 451 Alliance

On November 8th, the United States will be electing its 45th President. This year's race for the White House and the events leading up to it have been unlike elections in the past. With what many say are the most polarizing candidates ever to land on the US presidential ticket, what impact has the upcoming election had on Alliance members and their organizations?   Read More

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Data Analytics Moves to the Cloud
By 451 Alliance

While analytics and data warehousing have previously gone hand in hand, the big-data trend has encouraged enterprises to process and analyze data that was previously ignored (data that resides in cloud-storage services that was never imported into a data warehouse). This trend will continue because of the many advantages of analyzing data in cloud storage. In addition, SaaS and cloud-service providers are enhancing functionality for native analytics.   Read More