Augmented reality

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The Amazing New Technologies in Motorcycle Helmets
By GEICO Staff

As you ride around town on your motorcycle, you see street names, turn-by-turn directions, and what's happening behind you: all without looking down or turning your head. That's because the info is popping up on your helmet's visor.   Read More

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Think Augmented or Virtual Reality Won't Affect You? Better Think Again
By Jodi Schiller

Sam Murley, my developer colleague, hasn't had much sleep lately. That's because he's recently tested the new, heavily hyped augmented reality Microsoft product. As much as Sam assumed he knew what to expect, he found the actual experience astonishing.   Read More

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AR/VR Women's Academy: Teaching Women How to Build a Multi-Reality
By Jodi Schiller

At a Halloween party this past October, I had one of those pivotal moments that shifts your whole landscape of perception in a flash. An excited mom and TV producer told me about a new and rejuvenating field with giant potential for creativity and growth.   Read More

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Why Apple's Entrance into AR and VR Changes the Game for Marketers
By Jodi Schiller

Tim Cooke has made it clear he is strongly invested in the future of AR.   Read More

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Working Together as an Industry to Connect the Dots from AR/VR to the World
By Jodi Schiller

As the founder of New Reality Arts, I'm out at the frontlines making the case for businesses that now is the time to start crafting and implementing an AR/VR strategy both for now and the future.   Read More