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It's Time to Standardize Social: Introducing the Social System
By Gretchen Fox

In my last blog post, "No, it's not you-Social Media Advice Really Is All Fluff," I called for social professionals to take action and set some standards to improve our industry. Today, I'd like to share the simple, straightforward, easy-to-follow, systematic and scalable approach my business partner, Kyra Reed, and I have identified (and visualized) for how to develop a social strategy and program. We are calling it The Social System.   Read More

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Social Media Dos and Don'ts
By GEICO Staff

What do your friends, family, employers, the IRS and even criminals have in common? They could all have access to Facebook data, Tweets, check-ins, and anything else you've shared online.   Read More

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Women in Technology: Geek is the New Chic
By Alicia Abella

Recently, I attended an '80s party and was reminded of the music and the fashion of that time. I was reminded of the revolution that was occurring in garages and universities across the country back then. The Internet was being born, right along with many of the technologies that we take for granted today.   Read More